🧃
100% locally grown
Orange County focused. He knows the neighborhoods, the market, and where to find the best tacos after a closing.
🍊 The (mostly true) story
Meet Orange
Part citrus, part mortgage guide, fully committed to helping people across California and Florida buy, refinance, and invest with confidence. He's the friendly face of West Coast Capital Mortgage, Inc. — here to make home financing simple, smart, and a little more fun.
Origin Story
How a citrus became a closer
Every great mascot has a humble beginning. Orange's just happens to involve a grove, a tiny navy suit, and an unhealthy obsession with interest rates.
Day One
Born in an Orange County grove 🌳
Orange popped off the branch with a leaf on his head, big curious eyes, and a feeling that he was destined for something bigger than a fruit bowl.
The Glow-Up
Found the navy suit 👔
One day he tried on a sharp navy suit and orange tie. It fit perfectly. The little house pin on the lapel? That was the moment he knew: mortgages.
The Calling
Fell head over peel for home loans 🏡
While neighbors were busy being juice, Orange was reading rate sheets, comparing loan programs, and helping families understand what they could afford.
Today
Orange County's friendliest guide ⭐
Now he helps buyers, homeowners, and investors understand their options — backed by the licensed team at West Coast Capital Mortgage, Inc.
Know Your Orange
A few (peelable) fun facts
⚡
Vitamin C-losing speed
A fast, modern, paperless process that keeps things moving — no squeezing required.
📞
Always picks up
No call centers, no runaround. When you reach out to Orange, you get a real person — every step of the way.
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Jumbo-loan whisperer
From cozy condos to coastal estates, Orange has a soft spot for Orange County's higher-priced homes.
🛡️
By-the-book citrus
Charming, yes — but fully licensed and compliant. Every loan is handled the right way.
🤝
In your corner
Orange treats every client like a neighbor, because in Orange County, you probably are one.
Our Mission
Financing made clear, honest, and built around your goals
West Coast Capital Mortgage, Inc. is a modern mortgage company focused on helping people buy homes, refinance, and build equity with confidence. We pair efficient technology with experienced, licensed guidance.
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Clear guidance
Straight answers and transparent options.
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Smart solutions
A full range of programs for every borrower.
⚙️
Technology + people
Modern tools backed by real advisors.
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Borrower-first
No hype, no pressure — just a smooth process.
Founder & Mortgage Professional
Meet Anatoliy Kanevsky
Anatoliy Kanevsky
Founder · West Coast Capital Mortgage, Inc.
- California Real Estate Broker
- NMLS #2775380 · CA Broker DRE #01385024
- Mortgage professional since 2001
- Luxury real estate & development experience
- Purchase, refinance, jumbo, Non-QM, DSCR & self-employed borrower strategy
Anatoliy Kanevsky is the founder of West Coast Capital Mortgage, Inc. and a California real estate and mortgage professional with decades of experience helping borrowers, investors, and real estate clients navigate complex financing decisions.
His background combines mortgage lending, real estate brokerage, luxury residential development, and real-world deal analysis. That perspective allows West Coast Capital Mortgage to approach every client scenario with both lending discipline and practical real estate experience.
Whether a client is buying a primary residence, refinancing, purchasing a luxury property, financing an investment property, or exploring self-employed, Non-QM, jumbo, FHA, VA, or DSCR options, Anatoliy's focus is simple: clear guidance, smart structure, and a mortgage strategy that fits the client's actual situation.
Licensing & Company
The licensed company behind Orange
Orange is the fun, friendly brand. The trust, licensing, and lending come from a real, regulated mortgage company.
West Coast Capital Mortgage, Inc.
Orange Mortgage (OrangesMortgages.com) is the consumer brand of West Coast Capital Mortgage, Inc. All loans are originated by West Coast Capital Mortgage, Inc. in accordance with state and federal lending law.
⌂ Equal Housing Lender
- Legal entity
- West Coast Capital Mortgage, Inc.
- NMLS ID
- #2817729 Verify on NMLS Consumer Access
- CA DRE Corp. License
- #02440065 Licensed by the California Department of Real Estate
- Serving
- Orange County & CaliforniaIrvine, Newport Beach, Laguna Beach, Huntington Beach, Anaheim, Costa Mesa, Fullerton & more
- orange@orangesmortgages.com
- Phone
- (310) 654-1577
- Corporate site
- westccmortgage.com
West Coast Capital Mortgage, Inc. — NMLS #2817729, California DRE Corporation License #02440065. Equal Housing Lender. Orange is a brand mascot and does not change the terms of any loan. This page is for general education and informational purposes only and is not a commitment to lend or an offer to extend credit. All loans are subject to full application, credit approval, income verification, and property appraisal. Rates, programs, and terms are subject to change without notice. Verify license status anytime via NMLS Consumer Access.
🍊 Ask Orange
Ready to ask Orange?
Whether you're buying, refinancing, or investing — Orange and the West Coast Capital Mortgage team are here to help you understand your next step.
orange@orangesmortgages.com